Atomic Skis Drops HUGE New Technical Apparel Line

Last week, I went to one of the strangest events I’ve ever attended in my career as a ski writer. Never in a million years did I think I would attend a runway fashion show at Sundance Mountain Resort, complete with a thumping techno soundtrack from a live DJ and flashing neon lights, put on by a brand that’s been making skis and boots since 1955. The experience was a feast for the senses, but of course, the product is what stood out the most. Atomic was there to launch their all-new line of technical ski outerwear, and I’d be lying if I wasn’t impressed by the collection.

While watching runway models strut their stuff on the catwalk, one question circulated through my mind: “Why enter the ski outerwear world?” It’s a busy corner of the ski industry, after all, and why invest hard cash into R&D to grab just a small share of it? Sitting next to Atomic’s development team, I learned a few things right off the bat.

First, Atomic has actually been making outerwear for a few years—we just haven’t really seen it here in North America (a deliberate choice by the brand). Second, Atomic was at a huge advantage due to their parent company Amer Sports also owning technical apparel powerhouses Arc’teryx and Peak Performance. In brief, that meant the iconic ski brand already had a huge head start.

So what’s the new apparel line all about? To me, what stood out the most was that nothing actually stood out, and I mean that in a good way. Instead of coming out with a super trendy, flashy new line of ski jackets and pants, Atomic looked back on their hardgoods and protective equipment expertise and very meticulously approached designing apparel.

Listening to years of feedback from US and Canadian retailers, media, and their athlete team, the Austrian brand went for the subtle, devil’s-in-the-details approach. The stuff looks really good, but the muted colors and the modern, relaxed-but-not-too-baggy fit flies under the radar.

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Highlights from the collection include the Gore-Tex PRO Kinera 3L jacket and bibs (available in 3 colors for men and women). It’s a smartly-designed jacket and bib combo that is very much on par with the likes of the Patagonia PowSlayer kit, Arc’teryx’s Rush and Sentinel kits, or the Mountain Hardwear Mythogen kit.

It’s a high end do-it-all shell combo for skiers looking for one kit to wear every single day whether at the ski hill or on the skintrack. Without going into too much detail on features and fit, I’ll leave it at “it’s got everything you need, and nothing more.” The Kinera kit is impressively light and packable, and is built to be minimalist without skipping on essential features and durability.

At a lower pricepoint, Atomic is also offering the men’s and women’s non-insulated Revent 3L and insulated Revent 2L lines. These are some of the best-looking non-Gore Tex jackets and pants I’ve seen in awhile. They’re clean, simple and come with a full feature set. Perhaps the most “trendy” piece in the whole line is the Revent Shell Anorak, which comes in a cloud print option. FYI, anoraks are super in for 2027.

To complement the technical outerwear, Atomic also launched a full line of midlayers and insulation, including several Primaloft synthetic insulation puffy jackets, grid fleece hoodies, and insulated shorts. There’s even a very simple but properly nice wool baselayer collection for men and women.

Seeing Atomic’s approach to this new category is impressive. It would have been easy to find a generic factory to source “technical” apparel from and slap a logo on it, but Atomic decided to lean into their strengths to develop something from the ground up. Honestly, the runway show was unexpectedly fun as well, and cheers to doing something different in this day and age. I’m excited to get out on snow with some of this gear soon.