Snowvana Announces Four-City Tour With Ski Gear Up to 70% Off
Snowvana is taking its winter kickoff party across the country this fall, combining discounted gear, ski films, resort deals and live entertainment at four stops from Seattle to Wisconsin.
Organizers are calling the 2026 tour their largest yet, with more than 70 ski resorts expected to participate across the four events. The lineup includes a first-ever New England show and a return to Wisconsin, where attendees are being offered three complimentary lift tickets.
The tour also marks a decade of Snowvana’s original Portland festival.
“We are excited to celebrate 10 years of bringing the stoke of winter to skiers and riders across the US.” -Snowvana founder Doug Fish
Snowvana’s 2026 Tour Schedule
The four-stop tour begins in Seattle in October before traveling to Portland, Massachusetts and Wisconsin. All four events run Friday through Sunday.
| Location | 2026 Dates | Venue |
|---|---|---|
| Seattle, Washington | October 16–18 | Hangar 30 at Magnuson Park |
| Portland, Oregon | October 23–25 | Portland Expo Center |
| Marlborough, Massachusetts | November 6–8 | Royal Plaza Trade Center |
| Franklin, Wisconsin | November 13–15 | MOSH Performance Center |
Gear Sales, Demo Skis and Public Consignment Swaps
The gear sale remains a central attraction at every stop.
Snowvana is advertising discounts of up to 70% on a mix of new equipment, closeouts and gently used gear, including skis, snowboards, boots, outerwear and accessories. Local retailers and brand representatives will also bring current equipment and event-specific offers.
For shoppers interested in higher-end skis, the returning Cream of the Swap Demo Center will feature lightly used manufacturer demos from the 2025–26 and 2026–27 seasons. Quantities are limited, and Friday early-access tickets allow shoppers to enter one hour before general admission.
Public consignment swaps will also give local skiers and snowboarders a way to sell equipment they no longer use. According to the announcements, consignors receive a complimentary admission ticket, while the swaps support local ski patrol and youth programs. Wisconsin’s swap will benefit the Central Ski Patrol.
That makes the show an opportunity to clear something out of the garage before bringing another pair of skis home.
Wisconsin Attendees Are Being Offered Three Lift Tickets
The tour’s final stop will take place at the base of Crystal Ridge Ski Area in Franklin, Wisconsin.
Organizers say the November 13–15 event will feature more than 25 ski resorts, with participating destinations including Wilmot, Lutsen Mountains, Granite Peak, Snowriver and Little Switzerland. The Wisconsin announcement also promises attendees a complimentary lift ticket to each of three ski areas: Crystal Ridge, Mt. La Crosse and Mt. Zion. Check each resort’s redemption rules before planning a trip around an offer.
The Toyota-presented Wisconsin event will also include an expanded equipment and apparel selection, a sumo wrestling arena and a pray-for-snow dance contest. Retailers Skier’s Outlet and Fitzharris Ski, Bike, and Outdoor are scheduled to participate.
Volunteers working a four-hour shift at the Wisconsin show will receive a lift ticket through Schmitz Brothers Resorts, a three-day pass with early entry and a long-sleeve Snowvana shirt, according to organizers.
New England Gets Its First Snowvana
Snowvana is expanding into Massachusetts this year, bringing the festival to Marlborough between Boston and Worcester.
The inaugural show will feature a 15,000-square-foot gear sale and ski swap, with more than 30 regional and destination resorts expected, according to the tour announcement.
Separate resort villages will highlight Massachusetts, Vermont, New Hampshire and Maine, alongside an Ikon Pass Resort Village. For families and newcomers, the Massachusetts First Turns Pavilion and Wachusett Mountain’s learn-to-ski ramp will provide an introduction to getting on snow.
Portland Expands While Seattle Returns
Portland remains Snowvana’s original and largest event.
This year’s announcement describes a 72,000-square-foot festival footprint, including more than 25,000 square feet devoted to discounted gear. The Portland show will also feature the Mogul Busters Learn to Ski Ramp, a public consignment swap and a complimentary Willamette Pass lift-ticket offer for attendees.
Seattle’s event, presented by Toyota and powered by EDGE Outdoors, returns to Hangar 30 at Magnuson Park. Its announced additions include an expanded outerwear and apparel section, a public consignment swap and a private reception for Northwest Ski Club Council members. Seattle volunteers are also being offered a Crystal Mountain lift ticket.
The resort lineups will differ by location. Organizers say Seattle and Portland will include destinations from the western United States, Canada and Japan, while Wisconsin will emphasize Midwest ski areas. The 70-plus resort figure applies to the tour as a whole, not to every individual show.
Ski Films and Friday Kickoff Parties
Shopping is only part of the schedule.
Snowvana is again partnering with the iF3 International Freesports Film Festival to screen curated ski and snowboard films, including award nominees. Screenings will take place throughout each three-day event in the après lounge and are included with admission.
Friday-night kickoff parties will combine gear deals, film premieres, happy-hour specials and giveaways. Live music and contests will continue throughout the weekends, with activities including the Atomic Frozen T-Shirt contest, pray-for-snow dancing and sumo wrestling. Organizers also advertise opportunities to win skis and Indy Passes.
Tickets Start at $5, With Free Admission Late Each Day
Advance adult admission is $5, compared with $10 on the day of the show. A $25 ticket includes Friday early access and a three-day pass. Children 12 and younger get in free.
The announced hours are the same at all four stops: Friday early access runs from noon to 1 p.m., followed by general admission from 1 to 8 p.m. Saturday hours are 10 a.m. to 7 p.m., and Sunday hours are 10 a.m. to 4 p.m.
Sunday admission is $5 at the door. Snowvana’s Last Chair Special also provides free admission during the final two hours each day: Friday from 6 to 8 p.m., Saturday from 5 to 7 p.m. and Sunday from 2 to 4 p.m.
Toyota owners can receive two free admissions by showing their vehicle key at the Seattle, Portland and Wisconsin events. That promotion does not apply to New England.
Tickets, consignment information and location-specific updates are available through Snowvana’s official website. Additional resort offers, entertainment details and regional activities will be announced closer to each event.
For skiers and snowboarders looking to turn preseason anticipation into an actual plan, the pitch is straightforward: find some gear, talk to the people behind the mountains and figure out where to make those first turns.
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