Heidi Unveils 26/27 Ski Travel Trends

by admin in RSS Social News. Posted August 24, 2026

New booking data from the UK’s second largest ski holiday operator Heidi reveals record year-to-date growth, with early trends showing where – and when – UK skiers are choosing to go for winter 26/27:

Overall bookings are up 63% year-on-year, Heidi’s strongest season-start yet
More Brits are locking in peak-week ski trips earlier than ever
Earlier Easter shifts demand forward – bookings up 139%
Italy bookings have more than doubled year-on-year
Classic Alpine resorts and ‘hidden gems’ both booming
Heidi adds 6 Canadian resorts for the 26/27 season

Marcus Blunt, Co-Founder of Heidi, comments: “We built Heidi for people who want ski holiday freedom without the faff. This year, we’re seeing more customers than ever booking their peak-week trips early. They know the most in-demand dates and accommodation get snapped up first, but our flexible payment plans mean you can lock in the exact ski holiday you want now and spread the cost – which avoids ‘availability anxiety’ or climbing prices later on.”

Strongest season-start yet, with short breaks still popular

Heidi’s customisable any-duration, fly-any-day approach is clearly continuing to strike a chord with UK skiers, with overall ski holiday bookings for the 26/27 season up 63% on last year – and demand for flexible short ski breaks (2-5 nights) up by 59%.

Book now, ski later: more Brits are locking in peak-week trips earlier than ever

Comparing this year’s bookings against last year’s at the same point in the booking cycle, significantly more skiers have already locked in their peak-week trips with Heidi this year.

Peak season bookings (early January to mid-February) are up 110%, February half term is up 51%, and New Year up 57%.

Easter arrives earlier again, and late-season demand is climbing fast

With Easter Sunday falling even earlier on 28th March 2027 (compared to 5th April this year), Heidi’s Easter bookings are up a whopping 139% year-on-year. Late season bookings as a whole (late February–late March) are also up strongly (+72%) as an earlier Easter leaves more of the season’s best-value, good-snow weeks open for booking before the traditional spring wind-down.

Big-name Alpine resorts and ‘hidden gems’ are both booming

Classic Alpine resorts seeing big year-on-year growth include Val Thorens (pictured top) (+118%), Tignes (+83%), and family-favourite, Flaine (+93%).

Meanwhile, last year’s break-out hidden gem, Montgenèvre (above), keeps climbing – up a further 134% this season, with two new gondolas replacing the resort’s 40-year-old Chalvet chairlift for winter 26/27. Located on the French-Italian border, this charming alpine village has easy access to the vast Milky Way Circuit, which spans the Italian resorts of Sestriere, San Sicario, and Sauze d’Oulx .

Les Menuires is up 195% year-on-year too, with a new 4-star hotel, Fahrenheit Seven, opening in the resort in December.

Italy bookings have more than doubled

On a country level, bookings to Italy have more than doubled year-on-year (+107.5%), with 26/27 growth spread broadly across Piedmont and the Dolomites, and Sauze d’Oulx proving especially popular.

Six Canadian resorts added for the 26/27 season

Heidi is heading west this season, expanding its huge choice of 350+ resorts by putting six top Canadian resorts on sale for 26/27 – Banff, Lake Louise (below), Whistler, Fernie, Kicking Horse and Tremblant.

Heidi has grown rapidly to become the UK’s second largest ski holiday operator, taking 66,300 passengers to the mountains over the 2025/2026 season. It was founded in 2018 (initially as Ski Zoom) by brothers Marcus and Alexander Blunt to address a lack of flexibility in the legacy ski holiday market – and enable more people to easily access and enjoy the mountains. It can now provide packages to over 350 resorts from top end to budget options (and everything in-between).