Lake Tahoe Ski Resort Reveals New Logo
New year, new me.
After seasons of uncertainty, Homewood, a ski resort nestled on the western banks of California’s Lake Tahoe, has a new logo.
What was once a pair of mountain peaks is now two bears, one white and one blue. The resort, on its website, wrote: “The new Homewood brand was created to capture what has always made this place special: love, pride, belonging, and connection.”
“It represents a mountain steeped in tradition and a lake deeper than time itself. It reflects the spirit of Tahoe’s West Shore—slower, quieter, more intentional. A place where families disconnect from the noise of everyday life and reconnect with one another,” the explanation continued. “This new identity is not about changing who we are. It is about expressing more clearly who we have always been.”
The logo debut comes as work begins this summer on a new gondola at Homewood. The eight-passenger ropeway will replace the Madden lift and fit into a revised master plan that includes a new mid-mountain lodge. The gondola is scheduled to open next winter.
The logo also follows a bumpy and sometimes controversial period for Homewood. A few years ago, a leaked slide deck appeared to show plans to take Homewood private. Keep Homewood Public emerged in response, a nonprofit that channeled local outcry around that idea. Then, in a surprising twist ahead of the 2024-25 season, Homewood announced it would be closed for the entire winter.
The snow seems to have settled since then. Following the brouhaha, Homewood reaffirmed that it would stay open to the public. And despite the challenging and often snowless 2025-26 season out West, the resort reopened last winter—a sign that Homewood was getting back on track.
To celebrate the gondola, Homewood hosted a community event last weekend with food and live music.
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