Small Canadian Resort Purchases 110 Acres of Land, Eyes Expansion

A small ski area in New Brunswick, Poley Mountain, has dreams of growing bigger and offering more for summer visitors after buying up a 110-acre parcel of land.

Adjacent to the existing ski area, the land “opens the door to exciting possibilities,” said general manager Jamie Hare, from “expanded recreational experiences to a diverse range of accommodation offerings.”

“This is a tremendous opportunity for Poley,” said Hare.

The ski area is now working with Ecosign, a resort planning company based in Whistler, British Columbia, with its fingerprints on mountains around the globe, from Sun Peaks to Zermatt.

The volunteer president of Poley, Michael MacNeil, said: “We’re incredibly excited about what’s next.”

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Future development, according to a release shared by Poley, may include ski-in/ski-out condos, private building lots, and hotel and spa facilities. 

The new land fits into Poley’s plan of becoming a year-round destination. 

“We’re building something special for our community, our visitors, and future generations,” Hare said.

Established in 1957, Poley saw revitalization in 1999 by a “passionate group of 40 local ski enthusiasts,” according to the ski area. Since then, it’s seen nearly $15 million Canadian in investments, including the installation of a triple chair and the launch of lift-accessed mountain biking that covers more than 16 kilometers.

The ski area also rebuilt its lodge, which was lost in a costly fire in 2014. Today, the ski area features 32 trails and four lifts. Small but respectable, Poley has a 660 ft. vertical drop, glades, night skiing, and allows uphill touring access.

As for more growth, Hare said, “Our priority continues to be delivering, in the words of one of our customers, more value for my Poley experience. This expansion supports that mission while ensuring long-term sustainability.”

Poley Mountain’s ski season ended on March 29 with a barbecue, party, and live music. Now, the ski area’s looking ahead to the summer when, on June 6 and June 7, biking begins.

Season passes for the 2026-27 season, which start at $505 Canadian for adults, also include access to the bike park.

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