FIS Claims Digital Success
Across the season the social media channels generated:
- 3.5 billion reach (+114% Year on Year)
- 86 million engagements (+36% YoY)
- 1 million new followers, taking the overall FIS social audience to 3.6 million followers (excluding FIS Chinese channels)
Here is the PlanetSKI post from last year:
“This season showed the strength of FIS’s growing digital ecosystem by connecting fans, athletes, National Ski Associations, events, communities and partners in new ways,” said the FIS Director of Digital & Innovation, Benjamin Stoll.
“The results across social media, FIS TV, CXP, Live Radio, podcasts and owned fan services are a strong signal for the future value of snow sports.
“A big thank you goes to the internal FIS teams, athletes, NSAs, partners and collaborators whose passion, expertise, teamwork, and commitment made this progress possible.”
Gurgl World Cup. Image c/o PlanetSKI
Alpine Skiing led the way across social media, generating 1.56 billion reach and 40.9 million engagements (close to half of the overall social media performance).
It was followed by Ski Jumping with 617 million reach and 10.6 million interactions.
Cross-Country ranked third by reach at 365.7 million.
Freestyle and Park & Pipe delivered 7.6 million and 7.8 million engagements respectively.
Short-form vertical video once again proved to be one of the strongest drivers of fan attention.
The best-performing posts of the season included Freestyle and Alpine content reaching more than 31 million users per post, with the top Alpine Instagram video generating 1.83 million engagements.
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