Rise in Winter Visitors to Austria
In February, 18.09 million overnight stays were reported, an increase of 5.1% compared to the previous year.
In the first four months of the 2025/26 winter season, from November to February, a total of 54.25 million overnight stays were registered, representing an increase of 5.5%.
This growth is primarily driven by international demand.
“These figures are a good sign for employment and regional value creation,” said Austria Tourism State Secretary, Elisabeth Zehetner.
“They mean full beds, work for many people and income for businesses in the tourism regions.
“Especially in economically challenging times, it is crucial that value creation remains in the regions and is not only visible in statistics.”
PlanetSKI’s Jane Peel was in Mayrhofen in the Tirol last week:
- The BRITS in Austria This Week
- Budding Snowsport Stars Shine at The BRITS
- PlanetSKI Meets GB’s Golden Guy
- Ski. Laugh. Repeat.
Mayrhofen, Tuesday 31st March. Image © PlanetSKI
Earlier in March, Jane was on holiday with Inghams in St Anton:
Following the Inghams ski guidance in St Anton. Image © PlanetSKI
In February PlanetSKI was ski touring in Carinthia.
The Nockberge Trail, Austria. Image © Simon Miller/PlanetSKI
Tourism State Secretary, Elisabeth Zehetner also emphasised the current mood and the industry’s responsibility in her statement on the report.
“We know that the energy crisis is putting a strain on many households and businesses, and that price issues are dominating the public debate.
“Tourism is often in the spotlight, even though the industry is at the end of the value chain in many areas and is feeling the pinch of rising energy, personnel, and supply chain costs.
“Many restaurateurs and hoteliers are struggling with tight margins while maintaining high quality.
“It is therefore all the more important that growth is not perceived as a driver of inflation, but rather as a contribution to stability, regional income, and secure employment.”
“High occupancy rates alone are not enough.
“Tourism needs acceptance because it shapes living spaces. Our goal is therefore clear.
“Success shouldn’t just be on paper, but should be reflected in the bottom line and be tangible for the people on the ground.
“This means that businesses can invest, employees have fair prospects, and the regional economy benefits without further increasing cost pressures.
“The winter season is developing encouragingly.”
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