Growth in All-Inclusive Ski Holidays
Strengthening the growth in late-season skiing, snowfall this winter has created standout April conditions, which seems to be tempting last minute skiers despite concerns about the wider economy, according to UK ski holiday provider sno.co.uk.
The upper slopes in the most visited resorts like Tignes/Val d’Isere, Val Thorens and Alpe d’Huez are all enjoying snow depths above the long-term average.
Powerful March storm cycles dumped over 2.5m of fresh snow above 2,500m and that has led to some excellent April conditions at altitude.
Val Thorens, France. Image © PlanetSKI
But a flat UK economy war in the gulf has also affected the type of trip being booked, according to SNO CEO Richard Sinclair.
“Customers are switching to all-inclusive packages like our ski-in ski-out hotels because they want to know the total cost of a ski holiday before leaving home.”
Travellers want more certainty in their household budgets.
Val Thorens has 284cm on its upper slopes and 219cm at resort level while the historical April average published on sno.co.uk is 193cm at the top and 126cm at the base, which is 47% above average at the top. The 7 day forecast shows more is due.
Tignes has 229cm up top against a historical April average of 187cm (22% higher).
The official tignes.net reading is currently 160cm at the Grande Motte (3,032m) and 134cm at Tignes Lac (2,100m).
Val d’Isère has 202cm at resort level (1,850m) according to valdisere.com, against a historical April average of 94cm at the base.
Across the 3 Vallées, 96% of the 600km ski area is still open after a late-March storm dropped over a metre of snow at altitude.
Tignes and Val Thorens stay open into the first weekend of May.
Going inclusive suggests skiers are realistic about in-resort prices
With a 6-day adult lift pass in the 3 Vallées at €409, group ski lessons upward of €220-400 per person for a week, eating on the mountain €40-80 per head per day and evening drinks a virtual bottomless pit… a family of four could run up over £1,000 per person in extras on top of the holiday accommodation, flights and transfers.
SNO’s all-inclusive packages bundle accommodation, meals, open bar, 6-day lift pass, daily lessons for all ages and childcare from age four into a single price.
A week at Val Thorens in April costs around £1,400 per person without flights.
Catered chalet holidays which include the lift pass and ski rental are also seeing higher bookings.
“Skiing all-inclusive used to be about letting everyone relax and enjoy the little luxuries, but now it’s also about having certainty about what you’re spending,” said Sinclair.
Anyone who’s been skiing before knows it’s hard to stick to a budget in a ski resort.
The war in The Middle East has created consumer caution.
Since the US and Israel attacked Iran a month ago, Brent crude has risen from around $70 to over $100 and analysts estimate this adds approximately £55 per month in fuel costs and £45 in knock-on price rises for the average UK household.
KPMG’s March 2026 consumer confidence survey found 50% of UK adults describe their spending as “cautious”, 36% expect to be worse off this year, and 58% believe the economy is worsening, but 22% still rank holidays as their top discretionary spend.
Searches made within 28 days of travel are up 9% year-on-year and now represent 38% of all bookings globally, according to Skift and Lighthouse research.
PlanetSKI reported earlier that the war is already impacting skiing with cancellations from Middle East and Asian visitors, rising resort costs, and general uncertainty.
An earlier Easter this year leaves more weeks of cheaper April skiing and spring mountain events
Easter 2026 being earlier in the calendar left a longer bargain-skiing period and Europe’s biggest ski and music festival Snowbombing in Mayrhofen (on now from April 6-11).
It is followed by Ischgl’s Top of the Mountain Easter concert with Ben Zucker on April 19.
The Electric Mountain Festival takes over Sölden from April 13-18.
Samnaun holds its 36th International Spring Snow Festival on April 25.
Tignes also has special events in April – Spring skiing in Tignes.
While Zematt Unplugged is currently taking place in the Swiss resort.
Zermatt Unplugged. Image c/o Helen Gillespie/PlanetSKI.
As Easter is finishing, prices in the alps are heavily discounted despite the good snow conditions.
It’s a great time of year to ski and arguably the best time to take beginners to learn.
There’s a different atmosphere as all the season workers are demob-happy and celebrating the close of winter.
See here for last minute and all-inclusive ski holidays from sno.co.uk
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