Alterra CEO To Step Down at End of Season
Jared Smith, the CEO of Alterra Mountain Company, is stepping down at the end of this ski season.
“Serving as CEO of Alterra has been an honor, and I am deeply proud of the incredible people, capabilities and businesses we’ve added to this amazing company,” he said in a statement. “The commitment of the ownership group to these mountains, and to the team members and communities they serve, is truly unique.”
Alterra, which owns multiple famous ski resorts and sells the Ikon Pass, shared the news in a press release on Tuesday, March 10, 2026.
“Jared has been a valued leader at Alterra Mountain Company for many years, and we are grateful for his leadership and partnership,” said Eric Resnick, chairman of the board of Alterra Mountain Company and CEO of KSL Capital Partners, in a statement.
“Over the course of his tenure, he has made a lasting impact during a period of continued growth and operational advancement, while ensuring the company maintained the culture and commitment to our communities that make Alterra special,” Resnick continued, before thanking Smith.
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Photo: Palisades Tahoe/Dom Purviance
Alterra didn’t name a new CEO.
For the time being, they said an executive committee of the board will serve as the office of the CEO. That group is set to include representatives from KSL Capital Partners and Henry Crown & Company. They’ll join Rusty Gregory, Alterra’s former CEO, in overseeing the company.
Alterra said it plans to launch a “comprehensive search process” to find a new leader. Smith is set to remain as a “resource” to the office of the CEO over the next year.
Smith previously worked as the president and global chairman of Ticketmaster before joining Alterra in 2021. In 2022, he was promoted to CEO.
Gregory, at the time, said Smith was “a natural leader, an experienced executive with the drive required to turn our ambitious vision for the future into action.”
The news of Smith’s departure follows years of investment Alterra has made into its properties, totaling more than $2 billion.
More recently, the company said it has poured over $400 million into Deer Valley, the luxury Utah ski resort which is undergoing an enormous facelift with multiple chairlifts that more than double its skiable terrain.
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