Best ski holiday companies 2026 - Which?

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Amy AxworthySenior researcher & writer

Amy Axworthy is a travel journalist and product reviewer. She was shortlisted for Best News Writer at the BSME Talent Awards in 2023 for uncovering consumer harm.

All the ski holiday companies featured in our latest survey delivered a decent break for their customers, but it was Inghams that came out on top.

As a result of most customers telling us they had a good time on their ski trips, thanks in large part to the holiday companies they booked through, the best companies had to work harder to earn our top recommendation.

Inghams secured a Which? Recommend Provider (WRP) badge, and we identified six other ski holiday specialists that go above and beyond in their service, all worthy of WRP status.

While our WRPs scored similarly, they have their differences. Alpine Elements, for instance, leaves you free to book your preferred travel yourself without compromising on customer support, while Club Med exclusively provides hassle-free all-inclusive packages which includes everything from flights to lift passes and food – great for those wanting to focus on improving their skiing skills. 

Some companies let you choose a package deal, but give you the option to book your own extras, including ski hire and ski passes, elsewhere. Just remember, package holidays are covered by the Package Travel Regulations, which provide financial protection if anything goes awry. 

Whether you want an all-inclusive week on the slopes that’s all organised for you door-to-door, or a quick DIY weekend getaway where you have freedom to choose your own meals and transport, there's a Which? Recommended Provider to suit you. See the full results below.

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Why you can trust our reviews of ski holiday providers

We don't evaluate providers on our individual preferences, nor do we accept freebies. Instead, we asked the opinions of 1,040 holidaymakers about their recent 1,885 ski holidays, so you can book with confidence.

Our Which? Recommended Providers are the best of the best. They must meet strict criteria, including high customer scores plus uncompromising standards on the customer service available and cancellation policies.

RECOMMENDED PROVIDERInghams(54)85%★★★★★★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆RECOMMENDED PROVIDERAlpine Elements(45)84%★★★★★★★★★★★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆RECOMMENDED PROVIDERClub Med(53)84%★★★★★★★★★★★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆RECOMMENDED PROVIDERHeidi(51)83%★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆Lastminute.com(74)83%★★★★★★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆RECOMMENDED PROVIDERNeilson(63)83%★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆RECOMMENDED PROVIDERPeak Retreats(40)83%★★★★★★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆RECOMMENDED PROVIDERSki Club of Great Britain(45)83%★★★★★★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆British Airways Holidays(73)82%★★★★★★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆Kuoni(54)82%★★★★★★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆Virgin Holidays(127)82%★★★★★★★★★★★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆Discover the World(41)81%★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆Skiworld(57)81%★★★★☆★★★★☆★★★★☆★★★★☆★★★★☆★★★�...

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