Shaun White Unveils New Tiffany & Co. Trophy for the Snow League

Shaun White’s freeski and snowboard event series, the Snow League, unveiled its world championship trophy just ahead of its third event of the season.

The Athlete Draw for the Snow League’s snowboard field, who will compete in Aspen this weekend, also acted as the unveiling ceremony for the trophy.

Like much of the Snow League’s other programming, the trophy was created with the opportunity to take a different approach than traditional action sports awards in mind.

Notably, the Snow League pays its athletes an appearance fee, regardless of competition results, and has a whopping $2.2M combined prize purse. White’s own successful snowboard career has brought him a level of celebrity and entrepreneurial success.

Designed by luxury jewelry maker, Tiffany & Co., the trophy aims to match the caliber and legacy of the League’s world-class athletes. Crafted from the precious metals Tiffany & Co. is known for, the League wanted to create a trophy that is indicative of and celebrates the high-level achievements of these athletes.

“From the beginning, we wanted to raise the bar for what a championship in winter sports could look like. Partnering with Tiffany & Co. to create a luxury trophy brings a sense of permanence, prestige and history that our sports have been deserving of for so long,” said White in a press release. “These are world-class athletes performing at the highest level, and it felt important that the trophy reflect that same level of excellence, craftsmanship and greatness.”

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Standing 14.25 inches tall and weighing in at 13 pounds, the trophy is crafted from sterling silver and 24k gold vermeil. It took roughly 30 weeks to craft at the Tiffany hollowware workshop in Rhode Island using traditional silversmithing and advanced fabrication techniques.

The design reflects the movement and precision of halfpipe riding, with contemporary yet organic lines inspired by halfpipe aerials. The top of the trophy is supported by four intersecting pillars that form the shape of a halfpipe and represent the Snow League’s brand and the ethos of bringing together freeski and snowboard cultures.

The trophy will be presented annually to the men’s and women’s world champions of the freeski and snowboard halfpipe finals at the Snow League and any future Snow League Championship events. New rings will be added with each champion crowned, and the names of winning athletes will be etched into it to cement their legacy in freeskiing and snowboarding.

The Snow League’s third event of the season takes place in Aspen Buttermilk this weekend (February 27-28), with the snowboard field competing ahead of the season finale.

In March, the first Snow League World Champions will be crowned in both freeski and snowboard at LAAX, Switzerland.

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