FIS Celebrates Olympic Success
A record 89 National Olympic Committees competed in FIS events – 10 more than at Beijing 2022 – including debut appearances from Benin and the United Arab Emirates, underscoring snow sport’s expanding global reach.
Team GB had its most successful Winter Olympics with five medals, including three golds.
PlanetSKI reflected on the Games as the closing ceremony was underway.
“These Games were a defining moment for FIS and snow sports – a celebration of excellence, unity, and innovation, and a reflection of years of our investment in global participation and grassroots development,” said FIS President Johan Eliasch.
“They showed the world what our athletes, National Ski Associations, and the entire snow sport community can achieve together.
From the slopes of Milan and Cortina to the newest nations joining our competitions, these Games embodied the universality and emotional power of snow sport.
They remind us that FIS is not only the largest federation in the Olympic Winter Games – we are a family that continues to grow, inspire, and lead the way toward a more inclusive, sustainable, and global future for winter sport.”
Cortina, 2026 Milan-Cortina Winter Olympics. Image © David Pearce/Team GB
FIS achieved record-breaking digital engagement during the Games.
Some of the reported highlights include:
- Over 600 million reach and 14 million engagements on FIS social channels
- 4,700 posts and 188,000 new followers
- 33% increase in active users on the FIS website and +26.7% engagement time on the FIS App
- 2.07 billion reach and 54.5 million engagements since October 2025
Snowboard, Freestyle and Freeski dominated online interaction, with seven of the ten most engaging Olympic posts coming from these disciplines.
Nordic Combined achieved gender balance in its digital audience, while non-traditional markets such as Vietnam, Saudi Arabia, and Brazil – the latter boosted by Lucas Pinheiro Braathen’s historic gold medal – recorded exceptional growth.
Next Stop: Paralympic Winter Games
From 6–15 March, the Paralympic Winter Games Milano Cortina 2026 will see FIS-governed sports account for 80% of all medals awarded, with a record 54 nations expected to participate, including debutants El Salvador, Haiti, Montenegro, North Macedonia, and Portugal.
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