Kim Kardashian on Snow

Kim Kardashian appears to have developed a full‑blown affection for New Jersey’s Big Snow, the indoor ski and snowboard centre inside the American Dream mall. Her most recent trip, just a few weeks ago, saw the reality star turn America’s only indoor ski centre into the backdrop for her son Saint’s 10th birthday celebrations. Kardashian shared extensive footage from the two‑day outing with her 354 million Instagram followers, documenting ski‑lift rides, snowy runs and a custom North Face–Skims snowsuit.

The visit continues a pattern: Kardashian has repeatedly chosen the American Dream complex for her children’s birthdays, having celebrated two of them there in the past 18 months. She has long praised the mall, calling it the “coolest ever” back in 2022, and her latest appearance again drew huge online engagement.

Alongside Big Snow, she and her group explored the mall’s other attractions, including the DreamWorks Water Park, Nickelodeon Universe and Sea Life Aquarium, turning the weekend into a full‑scale family adventure.

But Kardashian’s winter theme didn’t end in New Jersey. Days later, she unveiled an extravagant transformation of her Hidden Hills estate, converting her home into a private winter wonderland complete with illuminated evergreens, artificial snowfall and a live performance by pianist Philip Cornish. The festive Insta reveal doubled as a strategic backdrop for the launch of her Skims x The North Face collaboration, with Kardashian showcasing the collection in a monochrome white outfit amid the frosted décor.

Image credit: instagram.com/kimkardashian/

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