The Smart Skier’s Secret: Free Lift Passes with Helly Hansen
For nearly 150 years, Helly Hansen has stood at the forefront of technical kit development and today is trusted by over 200 ski resorts and mountain guiding operations, kitting out their staff working day-in, day-out in the most demanding of conditions. They’re relied upon by more than 55,000 professionals around the world, living and working in some of the harshest environments on earth.
Back by popular demand, Helly Hansen’s renowned Ski Free initiative is a major bonus for those buying new kit from the brand’s latest ski collection – with a free day of skiing at one of the brand’s premiere partner resorts. You’ll score a free lift pass at over 80 top resorts in Europe and North America including iconic destinations like Chamonix, Verbier, Les Menuires, Lake Louise and Mammoth, with each purchase.
Yes, amazingly, when you buy ski jackets or pants from the latest qualifying ski collection, you unlock complimentary access to some of the world’s most celebrated ski destinations with a free one-day lift pass, 2 for 1 on lift tickets or even instructor lessons *. And, if you buy both a jacket and pants, you’ll receive double!
To redeem your free lift pass, you simply upload a photo of your purchase receipt to Helly Hansen’s Ski Free portal and select your preferred resort. Once you have your gear and have selected your destination, just redeem your ski pass, and off you go to your chosen resort!
Whether you’re chasing powder in the Alps or carving corduroy in the Rockies, this programme adds serious value to your kit. It’s a seamless way to turn your gear purchase into a mountain adventure and a brilliant incentive to upgrade your kit before the season kicks off.
* Dependant on the resort Ts & Cs.
This Winter’s Gear Picks (That Also Score You a Free Lift Pass With Each Purchase)
Alpha Lifaloft Insulated Jacket (Men)
A premium resort-ready ski jacket combining lightweight LIFALOFT
insulation with HELLY TECH® Professional waterproofing. Designed for dynamic performance and warmth without bulk, it features strategic ventilation, a sleek silhouette, and advanced mobility for high-output days on the mountain.
Alphelia Lifaloft Insulated Jacket (Women)
Tailored for alpine performance and feminine fit, the Alphelia Lifaloft blends lightweight warmth with breathable waterproof protection. With articulated sleeves, snow-ready features, and a flattering cut, it’s ideal for resort skiing and active winter adventures.
Panorama Insulated Jacket (Men & Women)
A versatile insulated ski jacket built for comfort and protection across varied conditions. Featuring HELLY TECH® waterproofing and synthetic insulation, it’s equally suited to resort laps and cold-weather travel, with a clean design and reliable warmth.
Bossanova Puffy Jacket (Men)
A bold, urban-inspired puffy jacket with generous insulation and relaxed styling. Designed for après-ski and winter city wear, it offers cosy warmth, standout looks, and Helly Hansen’s trusted weather protection in a street-ready silhouette.
Imperial Puffy Jacket (Women)
Combining plush insulation with a chic, oversized fit, the Imperial Puffy is a winter favourite for style-conscious wearers. It delivers serious warmth and wind protection with a soft-touch finish, perfect for après-ski or cold-weather commutes.
Legendary Pant (Men & Women)
A Helly Hansen classic, the Legendary Pant offers reliable waterproofing, breathable insulation, and clean styling for all-day comfort on the slopes. With articulated knees and adjustable features, it’s a go-to choice for skiers seeking performance and simplicity.
Almost 150 Years of Quality, Style and Innovation
Founded in Norway in 1877, Helly Hansen’s heritage is rooted in professional-grade resilience and performance, designing gear that helps people stay and feel alive in the world’s harshest environments.
Helly Hansen’s reputation as the leading global ski brand is built on a legacy of innovation. From pioneering the world’s first supple waterproof fabrics in the late 19th century to developing game-changing technologies that have redefined mountain wear, the brand continues to push boundaries.
Milestone breakthroughs include the introduction of fleece fabrics in the 1960s, the launch of technical base layers in the 1970s featuring LIFA® Stay Dry technology, and the arrival of HELLY TECH® in the 1980s, a cornerstone of the brand’s waterproof and breathable systems.
More recent advances include the patented H2Flow temperature regulation system and the revolutionary LIFALOFT insulation, designed to deliver more warmth with less weight. Building on its proprietary HELLY TECH® platform, Helly Hansen’s latest innovation, the award-winning LIFA INFINITY PRO represents the pinnacle of waterproof and breathable performance, setting a new standard for professional-grade ski kit.
Whether you want to carve down the slopes at ski resorts in The Alps and Dolomites or discover the unrivalled powder of the Rockies, with Helly Hansen’s brilliant Ski Free programme you can get kitted out in the best gear on the market this Winter, then ski for nothing at your perfect dream resort.
Helly Hansen’s Ski Free collection is available to buy at: hellyhansen.com/en-gb/skifree
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