Shaun White's Snow League Raises $15 Million in Latest Funding Round
Shaun White’s progressive snow sports competition league, the Snow League, has secured another huge round of funding in an effort to continue expanding.
The latest funding round was anchored by a series of venture capital and investment firms with additional participation from existing investors. In total, the round secured a whopping $15 million.
The Snow League, which was founded in 2024 and kicked off its inaugural season in March of 2025, is a series of halfpipe, freeskiing, and snowboarding events in a one-of-a-kind format.
The event boasts a $2.2 million combined prize purse and has made waves by promising all athletes an “appearance fee.”
This new funding will not only aid with existing costs but also help the event series to continue the momentum it built in 2025, going into the 2025-26 season by expanding operations globally, enhancing event production, growing its media properties, and advancing partnerships with global brands.
New investors in the Snow League include 359 Capital, a VC firm that brings together capital and industry experience in global sports media and entertainment brands. 359 Capital currently has about $300 million in assets under management from owners and investors in all major US sports leagues, Bank of Montreal, Sinclair, adidas, and others.
Additionally, investments BITKRAFT Ventures and WISE Ventures helped to anchor the latest funding round.
BITKRAFT Ventures is a global investment platform at the intersection of games, immersive technology, digital assets, and AI with more than $1 billion in assets under management.
Like 359 Capital, WISE Ventures also has roots in sports.
As the investment arm of the Wilf Family, WISE Ventures owns the Minnesota Vikings and the Orlando City SC along with several large real estate developers within Garden Homes and Garden Commercial Properties.
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Additional new investors in the latest funding round include Hillhouse Investment, Linda Henry of Fenway Sports Group, CAZ Investments, Trenches Capital, Purchase Capital, Alumni Ventures, FJ Labs, Fresh Tape Media, and Range Group.
Existing investors in the round include Ares Management funds, Bolt Ventures, Ryan Sports Ventures, Boardroom Sports Holdings, Kuvare Holdings, and Left Lane Capital.
“This round of funding represents a significant milestone for us. We are honored to welcome our new investors and are deeply appreciative of the continued support from our existing partners,” said Shaun White in a press release.
“Their confidence reflects the strength of our vision to build a world-class platform for winter sports, uniting athletes, fans, and partners through a shared passion for competition and progression,” he added.
The Snow League kicks off the 2025-26 season in Yunding Snow Park, China, from December 4-6, 2025, with its first-ever freeskiing event.
Athletes, including Nick Goepper, Zoe Atkin, Eileen Gu, Birk Irving, Svea Irving, Hanna Faulhaber, David Wise, Hunter Hess, and more, will compete.
In February, the Snow League will return to Aspen, Colorado, from February 26-28, 2026, before concluding the season in LAAX, Switzerland, from March 19-21, 2026. Events will be broadcast on NBC Sports and Peacock in the US.
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