SNO Ski Holidays Reveals What’s New for Next Season

SNO Ski Holidays has announced updates for the upcoming winter seasons, adding Scandinavian destinations, relaunching popular family initiatives, and expanding sustainable transport options in response to demand.

Its ski travel programme spans 280+ resorts across 19 countries.

SNO claims to be the UK’s most highly-rated ski holiday provider on Trustpilot’s customer ratings.

SNO Ski’s Resort Expansion Includes Destinations in France, Switzeland, Italy, Norway and Sweden

SNO’s launch of 5 new resorts with the addition of Sälen, Stöten, and Kläppen in Sweden for December 2025, supported by new weekly charter flights from London Gatwick to Scandinavian Mountains Airport.

The Swedish resorts join Norway’s Geilo (accessible via new London Gatwick to Bergen charters) and Finland’s Pyhä in SNO’s Nordic portfolio.

Manchester to Oslo charters launch simultaneously, with packages starting from £680 per person for families.

In the Alps SNO adds Laax in Switzerland with its eco-smart lifts powered entirely by renewables.

Drei Zinnen in Italy’s South Tyrol, and 90,000 new beds across French, Italian, Swiss and notable Italian resorts including Madonna di Campiglio, Livigno, and Val Di Fassa.

The Italian push reflects growing demand for Dolomites skiing, with SNO offering traditionally hard-to-book destinations.

French additions include the lesser-known Valfréjus (Val d’Isère snow reliability at half the price) while established resorts see major property upgrades.

The newly refurbished Chalet Chamois in Val d’Isère features a €2 million renovation including indoor-outdoor pool and Japanese-inspired onsen.

Tignes gains the Hotel Village Montana with its Instagram-famous rooftop pool, while La Plagne welcomes Graciosa at 2,003m – SNO’s new luxury flagship with private hot tubs on every suite balcony.

Ski Train Growth Hopes To Transform Alpine Access

The standout Eco skiing development is SNO Ski Holidays with the Eurostar Snow Train included, running December 20 to March 28 with over a quarter of European ski resorts now accessible by rail.

The service expands to nine French destinations, adding Courchevel, Méribel, Les Menuires, Val Thorens, La Plagne, and La Rosière to existing Val d’Isère, Tignes, and Les Arcs routes.

With rail bookings creating less than a tenth of the carbon emissions compared to flying, SNO has priced competitively with seven nights self-catering in Tignes from £949 per person via Eurostar, and the expanded service runs one month longer than last season.

Family All-inclusive Skiing Tops Half-Term and Easter Peaks

SNO Ski provides family ski packages with the whole family’s lift passes and ski lessons included plus kids clubs in 23 ski resorts across 3 continents.

The all-inclusive packages from £1,549 per person include lift passes, lessons, childcare from 4 months, and uniquely segmented teen programmes.

The Teens programme (11-13 years) focuses on creative workshops, while Chill Pass (14-17 years) offers independence with exclusive spaces.

Free ski school for under-10s launches in selected properties across Les Gets, Livigno, and Saalbach, while the enhanced Bear Cubs childcare expands to Les Arcs, La Plagne, and Les Gets for ages 4 months to 7 years.

The Polar Bears programme extends to 13-year-olds.

Norwegian packages include complimentary Naeroyfjord cruises and Flam railway experiences worth £114 per person.

Pricing Rewards Earlier Booking

Ski holiday pricing rewards advance planning with combinable discounts exceeding £250 per person when stacking early booking incentives and ski or lift-pass bundles together.

The opening Winter Sale offers up to £537 off per person off all-inclusive ski packages, while buy-one-get-one-half-price lift passes save couples £253 in premium resorts like Val d’Isere, Tignes and Val Thorens.

Payment flexibility includes low-deposit options as low as £105 per person and last-minute ski extras payments including lift passes and equipment.

The snow guarantees differ across resorts and promise alternative resorts or full refunds if less than 50% of runs open for many package ski holidays.

Midweek deals include five nights for the price of four in January, while solo traveller weeks eliminate single supplements across three dedicated departures in Alpe d’Huez, Courchevel, and Méribel, including an over-50s group.

Premium Properties Elevate the Luxury Ski Offering

SNO Ski’s luxury portfolio grows substantially with 19 new hotels and chalets including Hotel Kristiana in Saalbach and Chalet Oxalys in Méribel.

“Affordable luxury” Chalet Marilaine in Méribel sets new standards with sunken hot tub, barrel sauna, and champagne arrival.

La Plagne gains the exclusive Residence Front de Neige – a true ski-in/ski-out with Balnéo spa access.

Touted as “the most affordable luxury”, the innovative Contactless Catered ski chalets combine self-catered flexibility with premium food you can stick in the oven when it suits you.

The Austria ski accommodation roster sees upgrades with Hotel Trofana Royal in Ischgl featuring a 2,500m² spa and 30,000-bottle wine cellar.

St Anton’s Dorf Lodge apartments give ski-in/ski-out access with private saunas and UV boot sanitisers, which is a nice touch after a big day off-piste.

SNO Ski’s family and all-inclusive trips with lessons and guiding included.

Short Breaks Options Grow along with Solo Travel

Responding to changing work patterns, SNO launches 3-4 day ski breaks targeting time-poor professionals.

Packages from £662 per person for three nights in Innsbruck or Chamonix make quick mountain escapes viable because the transfers are so short.

The solo programme expands to three departures following sell-out success, with dedicated trip managers and half-day guiding for groups of 20.

Sustainability Initiatives Across Thousands Of Ski Holidays

SNO’s environmental commitment includes Renewable Energy for all their operations and concrete commitments across their suppliers: all European Club Med ski resorts operate on low-carbon energy by 2025, and the expanded rail network provides genuine alternatives to flying.

Free equipment upgrades encourage using newer, more efficient gear rather than old rental stock.

The company maintains comprehensive ATOL protection across all package ski holidays.

SNO’s approach of safeguarding customer monies in a trust account (managed by the Travel Trust Association) is arguably more secure than ABTA protection which relies in a bond being held which is lower than the value of total liabilities.

SNO’s Positioning in the UK Ski Market Positioning

The 2025/26 programme sees SNO Ski Holidays maintains focus on its core areas of expertise in the segments of luxury ski holidays, group ski trips, family ski deals and all-inclusive ski packages.

New accommodation in the biggest Alpine destinations combines with an expansion into Scandinavia, as those budget-focussed destinations take share from the less snow-sure resorts in the Pyrenees.

Christmas week availability remains good across most resorts, though February half-term is already largely booked in terms of large group chalets.

SNO Ski’s advice is to book before now to secure the last early-bird discounts and your preferred ski accommodation, particularly for school holiday dates.

About SNO Ski Holidays

SNO Ski Holidays (sno.co.uk ) was created two decades ago by ski holiday expert Richard Sinclair (a.k.a. SNOman).

As BBC consumer and travel journalist, and producer of the UK’s top TV travel show “Holiday”, Sinclair remains the managing director today.

SNO Ski has won the Telegraph’s coveted World Snow Awards, and been nominated as the World’s Best Ski Travel Agent every year for the last decade at the World Ski Awards.

SNO Ski has the highest rating among UK ski holiday providers on Trustpilot with over 95% 5-star reviews and over 4% 4-star reviews.

The summary of these hundreds of reviews says:

“Reviewers overwhelmingly had a great experience…

“Customers consistently praise the company…

“Helpful, friendly, and efficient service…

“Personalized attention…

“Agents taking the time to understand their specific needs and preferences…

“Extensive knowledge of ski areas and accommodations…

“Valuable advice and recommendations.

“Going above and beyond to find the perfect holiday at a competitive price…

“Makes organizing group trips and managing changes straightforward…

“Customers express loyalty, stating they have been booking with the company for years and wouldn’t consider going anywhere else.”

SNO Ski Holidays claim the UK’s biggest selection of package ski holidays and tailor-made options, with over one million package deals on offer across 300 of the world’s most popular ski resorts.

The company specialises in catered chalets and ski hotels, luxury ski holidays, group ski trips, family ski holidays and all-inclusive ski packages.

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