Maison Sport Fuels Olympic Ambitions With GB Snowsport Sponsorship
This collaboration will support Britain’s Alpine Men’s World Cup team; Dave Ryding, Billy Major, Laurie Taylor as they prepare for the Milano Cortina 2026 Winter Olympic Games.
The trio of slalom skiers start their season this weekend in Levi, Finland.
They are now in Scandinavia preparing.
Founded by former members of the British ski team, Maison Sport has a deep-rooted passion for British Snowsports.
This partnership marks a significant step for the company to further its commitment to supporting the UK Snowsports community, from grassroots talent to the highest levels of international competition.
“As a former member of the British Ski Team, I understand all too well the dedication and hard work required to compete at this level,” said the CEO and Co-Founder of Maison Sport, Nick Robinson.
” This is a full circle partnership for us, from Ski Team to GB Snowsport Sponsor and that’s something I’m personally really proud of.”
Billy Major, Laurie Taylor & Dave Ryding at London Snow Show. Image c/o PlanetSKI.
The sponsorship will provide vital funding for GB Snowsport’s Alpine World Cup programme and the World Cup Slalom team’s crucial preparations as they look to build on their recent success and deliver strong performances on the world stage.
British alpine skier, Laurie Taylor who will be supported as part of the partnership added: “Maison Sport will be backing our training and our journey all the way to Milano Cortina 2026, and we can’t wait to get started.
“Everything we do in the summer helps build towards the winter and helps us to be in the best shape possible when the racing starts.
“Their technology connects skiers with the best instructors in Europe and the same principes apply to our training.
“The right coach, the right focus and the right support takes you much further than you think you can go.”
Gurgl World Cup. Image © PlanetSKI
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“We are extremely excited to welcome Maison Sport as a partner,” said the CEO of GB Snowsport, Vicky Gosling OBE.
“Their founders’ personal connection to British skiing and their commitment to the sport’s development is a perfect fit for our organisation.
“Their support will make a real difference to the resources available to our Alpine team as they prepare for a busy World Cup season with the 2026 Olympic Winter Games on the horizon.”
The Milan-Cortina 2026 Winter Olympics are scheduled to take place from February 6th to February 22nd, 2026.
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