We have posted on the ups and downs of the UK shows over the years on PlanetSKI:
London Snow Show Claims Success
A snowsports show was last in Olympia 15 years ago and many people, visitors and exhibitors alike were pleased to see it back.
London first saw a ski show in the 1970s, and organisers of a show have come and gone over the years.
In 2024 The Mountain Trade Network, acquired the Snow Show brand and was behind the re-launch of the event this year.
“Taking the Snow Show back to Olympia has been a real highlight of my career in Snowsports,” said the Director of the London Snow Show, James Gambrill.
“The Show has been a part of the UK Snowsports scene for so many years and traditionally marks the true start of the winter season.
“Our aim for this year was simple, to put the ’Show’ back in Snow Show.
“We wanted to inform, inspire and entertain skiers and snowboarders and once again be the true start to the season for the UK snowsports industry.
“Based on feedback to date, we feel that goal has been achieved.
“We’ve also taken a huge amount away from this first year to help make the next edition of the show, celebrating its 50th anniversary, bigger and better when it returns to Olympia on October 17 and 18, 2026.”
PlanetSKI editor James Cove spoke to James Gambrill as The Snow Show closed.
See here for PlanetSKI’s assessment of the show”
The London Snow Show. Image © PlanetSKI
The London Snow Show 2025. Image © Norway Home of Skiing.
In 2024 the London Snow Show was at the Excel Centre in docklands and the organisers claimed 10,000 visitors.
In 2023 12,000 attended.
Next year The London Snow Show will take place on Saturday and Sunday October 17th and 18th 2026, celebrating its 50th anniversary.
- The Ski Show – Then and Now
- The London Ski Show: A history
- The Telegraph Ski & Snowboard Festival Is Axed
- A London ski show is back
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