Real Snow Rail Jam Coming to London
Max is bringing together the top snowsports pros from around the world as the White Grounds skate park transforms into a winter snow sports arena.
He is celebrating the launch of his new collection.
After the pros perform the general public can hit the rail.
This is a free event, but space is limited.
To sign up, guests can book their ticket here.
Max Palm. Image c/o Peak Performance.
“Last year’s store opening in Covent Garden brought our freeride spirit, and plenty of snow, to the city, but now, Max is taking it to another level,” said the Peak Performance VP of Marketing, Jeanette Francke.
“Like his unique style of skiing, Max’s collection is another great demonstration how he likes to push the boundaries, and this event is no exception.”
The event is the second hosted in London by the brand, harking back to the September 2024 rail jam thrown in Covent Garden Piazza to open its Covent Garden store.
PlanetSKI was in Covent Garden last year and we’ll be at London Bridge this year.
Covent Garden Rail Jam. Image © PlanetSKI
Here’s what you need to know:
- The all-day event will kick off at 1pm, and will be hosted by action sports commentator Scott Penman.
- At 1pm the general public can sign up for free rail tuition sessions with the Peak Performance pro team..
- From 2.30pm the park will transform into a street skiing utopia shaped by Jibworx, with a custom feature built by CREATION GROUP, a winch operated by Re-winch, where skiers will put their skills to the test in a rider showcase.
- After Party by Peak Performance supported by BOOM club from 5pm -11pm at Hopkindom.
- On Sunday November 9th, guests in attendance will be invited to come along to the Peak Performance’s London store to swap their wristband for an exclusive gift. The address is 49 Long Acre, Covent Garden (WC2E 9LS). Trading hours will be 10am-7pm Monday-Saturday, and 11am-5pm Sunday.
- Founded in 1986, the Swedish brand is renowned for its premium technical ski and outdoor wear as well as its bold and progressive design aesthetics. Earlier this year, its Vertical Pro range was worn by athlete Justine Dufour LaPointe as she became Freeride World Tour champion 2025.
Related Article:
Skim City in London from Icebreaker. Image © PlanetSKI
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