Interest Seems to be Growing in Second Hand Ski Gear

by admin in RSS Social News. Posted October 2, 2025

Whether a first-time skier or a seasoned pro, ski gear and clothing is a significant cost.

With eco-consciousness on people’s minds and cutting costs important Inghams Ski says skiers are shifting towards sustainability on the slopes, with interest for second-hand ski gear up 51% overall in the past year.

It is an online survey and reveals:

‘Used women’s ski clothes’ has seen the biggest search increases, up 967% since last year.
‘Pre-owned ski clothing’ searches have surged by 950%
‘Used ski poles for sale’ searches up by 150%
‘Used ski boots for sale’ searches up by 125%

Pila, Italy. Image © PlanetSKI

Whether searches online result in real customer behaviour, is another matter.

“From retro neon jackets to barely used designer ski items, the pre-loved ski market is serving up both style and quality for the budget-conscious,” claims Inghams.

It says that to help skiers, both new and seasoned, embrace a more eco-conscious ski holiday this year, Inghams is offering some advice on what people should perhaps look out for when buying second-hand ski gear.

Including, what Inghams claims, is best to buy new and what they can hire in resort.

“Buy new for safety items, hire for bulky gear, and go second-hand for style,” said the senior Sustainability Manager at Inghams, Krissy Roe.

“This is the smart way to hit the slopes sustainably,” she added.

Buy new:

Ski helmets – Helmets can get damaged over time, and this may not always be visible. A new, properly fitting helmet ensures maximum protection and safety on the slopes.
Base layers and socks – As these are in direct contact with your skin, Inghams Ski recommends buying these for hygiene purposes and maximum comfort.
Goggles – Interestingly, ‘second-hand ski goggles’ have seen a significant increase in search, by 150%. However, Inghams Ski’s experts recommend new lenses for the best clarity and UV protection from the sun. In addition to this, buying new goggles avoids the risk of scratched or worn coatings, which can obscure your vision.

Buy second-hand:

Ski jackets and trousers – These items tend to be very durable, easy to clean, and often available in excellent condition.
Mid layers and fleeces – Depending on brand and quality, these can also wash very well and have a long lifespan, making them perfect for pre-loved purchases.
Poles – As long as they’re straight and the grips and straps are intact, second-hand poles are a safe bet.

Best for hire:

Skis and snowboards – Hiring these lets you test different models and ensures your equipment is freshly serviced. Also ideal for those who ski once or twice a year.

Ski boots (for casual skiers) – Well-maintained hire boots can be adjusted for fit, avoiding the need to carry bulky gear around with you when travelling. Regular skiers may want to invest on their own, but hiring is recommended for those who are new to skiing or those who ski casually to save costs.

Intersport, Zauchansee, Austria. Image © PlanetSKI

“Our findings show a real shift in skier attitude and how people still want high-quality gear, but are opting for pre-loved items to keep costs down and reduce environmental impact,” added Krissy Roe.

“This surge in searches suggests that pre-loved gear will play a bigger role than ever on the slopes this year – keeping skiers stylish, sustainable and ready for adventure.”

Methodology

Inghams Ski analysed UK search volume data for a wide range of ski-related keywords between July 2021 and June 2025.

Data was sourced from Google Adwords and grouped into categories: Clothing, Equipment, Accessories, and General, to identify growth trends.

Percentage changes were calculated to determine the fastest-growing and most popular items.

Data correct as of July 2025.

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