Maison Sport Claims Success

The platform’s 40% revenue growth and 53% surge in bookings highlight a shift towards personalised, flexible, and digitally booked snowsports experiences.

Maison Sport, Europe’s leading ski lesson booking platform, has announced a record-breaking 2024/25 season, driven by its success in meeting the evolving demands of today’s ski traveller.

The company’s performance signals a significant consumer shift away from traditional, rigid ski school models towards more flexible, tech-driven solutions.

See here for more about Maison Sport 

Modern customers are increasingly seeking authenticity, personalisation, and control over their travel experiences.

Maison Sport’s platform directly addresses this by empowering skiers and snowboarders to directly connect with over 1,300 vetted instructors across 400+ European resorts.

The ability to choose an instructor based on detailed profiles, real-time availability, and genuine reviews resonates with a generation that values choice and transparency.

“The success of this season isn’t just about numbers; it’s a validation of our model as the future of the ski lesson industry,” said  CEO and Co-Founder of Maison Sport, Nick Robinson.

“Travellers want to find the perfect instructor for their needs, book lessons on their own terms, and have a more personal experience on the mountain.

“Our record growth is a direct result of us providing a solution that aligns with these changing booking patterns and consumer expectations.”

By leveraging technology to create a direct-to-instructor marketplace, Maison Sport has modernised a historically antiquated booking process.

This approach has not only created a better, more tailored experience for customers but has also empowered independent instructors, who are in control of their pricing and availability and keep up to 93% of lesson fees.

This model has proven highly effective in attracting and retaining both customers and a high-quality pool of professional instructors.

Maison Sport is focused on building on this momentum, continuing to innovate and expand its platform to serve the needs of the modern, digitally-savvy ski traveller.

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About Maison Sport 

Maison Sport is an innovative ski lesson booking platform, created by a team of industry professionals with over 25 years of ski teaching experience.

All former British ski team members, the founding team started the company with the aim to modernise the traditional, antiquated ski school model by empowering both customers and instructors and connecting the two parties directly through a tech-first platform.

The Maison Sport platform enables customers to find their ideal instructor and make highly informed decisions based on detailed instructor profiles and authentic reviews.

Additionally, it provides a more ethical and profitable practice for instructors, who keep up to 93% of the lesson costs.

Currently, the Maison Sport marketplace includes over 1,300 trusted, verified snow sports instructors across more than 400 European ski resorts.

Offering flexible, personalised lessons in multiple disciplines, it has become a go-to platform for skiers and snowboarders of all levels, making ski experiences more accessible, tailored and enjoyable.

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