The London Snow Show is re-launching in 2025 at Olympia after 15 years away from its former home.
The largest UK consumer ski and snowboard event of the year runs over the weekend of 18th – 19th October.
PlanetSKI readers can get free entry, but only while stocks last:
Use Code PSKMTNSSL2025 for free tickets
It includes a long exhibitor list of destinations, tour operators, brands and snowsports organisations.
There’s also a number of celebrity speakers, talks and advice sessions, comedy and après style parties with live music.
There’s a number of special features and installations across the two day event including:
The London Snow Show. Image © PlanetSKI
Exhibitors include tour operators Crystal, Inghams and Ski Club Freshtracks.
Destinations such as Norway, Andorra, Colorado, St Anton and Gurgl also featuring alongside Vail Resorts and Ikon Pass.
You can normally find PlanetSKI on or near the Norway – Home of Skiing stand as we usually use it as our base.
The London Snow Show. Image © PlanetSKI
It always seems to be one of the best and busiest stands at the show as interest grows in skiing in Norway.
Skiing in Norway. Image © PlanetSKI
The Warren Smith Ski Academy will be offering its usual first class advice on how to improve your ski technique.
Warren Smith Ski Academy. Image © PlanetSKI
And Warren may squeeze a beer or two in with the PlanetSKI editor, James Cove, as they have been known to do so from time to time.
In Japan last winter.
Warren & James in Japan. Image © PlanetSKI
And Verbier the season before.
Warren & James in Verbier, Switzerland. Image © PlanetSKI
And lets not go on.
Verbier, Switzerland. Image © PlanetSKI
The Snow Show is keen to focus on apres ski after all.
The retailer Ellis Brigham is returning to the show after several years away, as well as others including Ski Exchange.
Olympia has a long association with the event and is often considered the home of the Snow Show, formally known by other names including The London Ski Show.
As in the past, the event will take place in the National Hall, both on the main ground floor area and the mezzanine floor above.
The large space allows for a lot of light and atmosphere as the nights draw in towards the lead up to the 2025-26 winter snowsports season.
In 2024 The Mountain Trade Network, acquired the Snow Show brand and is behind the new re-launch of the event.
We reported on the development at the time:
The London Snow Show. Image © PlanetSKI
“We’re really excited to be bringing the Snow Show back to its home at Olympia,” said the founder of The Mountain Trade Network, James Gambrill.
“Many skiers and snowboarders have great memories of the show over the years and we hear so much enthusiasm for the venue.
“But we are also bringing new elements to the event, creating a fun, action packed weekend, with lots to do and see, as well as plenty of opportunities to book holidays and buy equipment.
“Tickets to the London Snow Show will all be sold at a great value price point, for either one day or two, with a special price for families”.
We have posted on the ups and downs of the UK shows over the years.
The London Snow Show. Image © PlanetSKI
“The trick for the new owners will be to try to head towards the number of visitors and brands that used to be at The London Show and re-create that ‘buzz’ that has been rather lacking in recent years,” said the PlanetSKI editor, James Cove, who has been to many of the ski shows in the UK over the years.
“Those days are gone, but the new-look Snow Show needs to become ‘relevant’ again – to the industry and more importantly, the general public.
“The London Shows were a must-attend event for the major ski companies and skiers with much on offer, and that should be the goal.
“A direction of travel, rather than the end point.
“It is a bold move by MTN to take over the running of the show and it will be very interesting to see what they make of it.
“Some people think physical ski shows are well past their sell-by-date, while others still think there is life in them.
“I, for one, am very much looking forward to it and here on PlanetSKI we will be looking in more detail at what is on offer as the Show approaches.
“Then, of course, reporting live from the event itself in October.”
It has a past to live up to.
The London Ski Show, Olympia 2008. Image © PlanetSKI
The London Ski Show, Olympia 2008. Image © PlanetSKI
One thing that doesn’t seem to have changed is fashion, as retro is now back.
These jackets from 16-years ago wouldn’t currently look out of place in resort and on the slopes today.
The London Ski Show, Olympia 2008. Image © PlanetSKI
Attracting families will be key.
The London Ski Show, Olympia 2010. Image © PlanetSKI
The London Ski Show, Olympia 2009. Image © PlanetSKI
The London Ski Show, Olympia 2009. Image © PlanetSKI
There were a handful of famous faces at the old Olympia shows.
Sophie Ellis-Bextor performing with The Feeling before she set up a disco in her kitchen.
The London Ski Show, Olympia 2010. Image © PlanetSKI
A chef called Heston Blumenthal on an alpine cookery stand.
The London Ski Show, Olympia 2010. Image © PlanetSKI
The London Ski Show started in 1973.
It was the year Britain joined the Common Market, the power crisis plunged the country into a three-day week, women were admitted to the Stock Exchange for the first time.
And the Ski Show was born, the brainchild of an entrepreneur called Peter Anslow.
Crucially, his idea was backed by the then editor of the Daily Mail, Sir David English, whose support made it happen.
It was an innovation that helped open up the sport, once the preserve of the rich, to the masses.
The show started out at the Royal Horticultural Halls in Westminster – first at the old hall, then the new.
The show was the place to go for your mountain gear, and what gear it was.
Just take a look at the skis and boots in this film:
Here’s a video from the 1978 show at Earl’s Court:
The new look London Snow Show will be attempting to see if it can build on the rich history of the show.
Do check back as we update this article with all the latest news of what The Snow Show is offering.
The London Snow Show takes place on October 18th and 19th, 2025 at Olympia, London.
Adult Day Tickets cost £10, and Weekend Tickets £15.
Family Day Tickets cost £25 (2 adults + up to 4 kids aged under 18).
Use Code PSKMTNSSL2025 for free tickets
Olympia London has been a major cultural venue since 1886, known for hosting iconic consumer, music, and sporting events. Its distinctive architecture and central London location make it one of the UK’s most recognisable event spaces.
In 2022, Olympia joined ASM Global and Legends ahead of a £1.3 billion redevelopment.
The transformation will turn it into a major cultural hub with a live music hall, a new theatre, lifestyle hotels, restaurants, offices, and pedestrianised public spaces.
The project is led by Yoo Capital and Deutsche Finance International, with designs from Heatherwick Studio and SPPARC.
Olympia is being reimagined as a world-class destination for live entertainment, innovation, and creativity.
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